Elite Coldrooms respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Elite Coldrooms collects, uses, stores and protects personal information when you visit elitecoldrooms.co.uk, contact us, request a quotation or use our services.

Who We Are

Elite Coldrooms provides cold room, commercial refrigeration, walk-in fridge, cellar cooling and related refrigeration services.

Elite Coldrooms is responsible for the personal information collected through this website and through our business activities.

If you have questions about this Privacy Policy or how we use your personal information, you can contact us through elitecoldrooms.co.uk.

Personal Information We Collect

We may collect personal information when you use our website, make an enquiry, request a quotation or use our services.

This information may include:

  • your first and last name;

  • your email address;

  • your telephone number;

  • your postcode and address;

  • your company or organisation name;

  • information about your property or business premises;

  • information about your refrigeration or cold storage requirements;

  • details provided when requesting a quotation;

  • correspondence between you and Elite Coldrooms;

  • information relating to installations, servicing, maintenance or repairs;

  • payment and transaction information where applicable;

  • your IP address;

  • browser and device information; and

  • information about how you use our website.

We only collect personal information that is reasonably necessary to operate our business, respond to enquiries and provide our services.

How We Collect Personal Information

We may collect personal information directly from you when you:

  • complete an enquiry or quotation form;

  • contact us by telephone or email;

  • request information about our services;

  • request a quotation;

  • arrange a site survey;

  • become a customer;

  • purchase or use our services; or

  • contact us about an installation, service, repair or maintenance requirement.

We may also automatically collect technical information when you visit our website through cookies, server logs and similar technologies.

In some circumstances, we may receive information from contractors, suppliers, business partners, referral partners or publicly available sources.

How We Use Your Personal Information

We may use your personal information to:

  • respond to enquiries;

  • provide quotations and estimates;

  • arrange site surveys;

  • assess your refrigeration or cold storage requirements;

  • communicate with you about your enquiry or project;

  • provide our products and services;

  • arrange and manage installations;

  • provide servicing, maintenance and repairs;

  • provide customer support;

  • manage customer and supplier relationships;

  • process payments and maintain financial records;

  • improve our website and services;

  • protect our website, systems and business;

  • prevent fraud and misuse;

  • comply with legal, tax and accounting requirements;

  • establish, exercise or defend legal claims; and

  • send relevant marketing communications where permitted by law.

We will only use personal information where we have a lawful reason to do so.

Lawful Bases for Processing

UK data protection law requires us to have a lawful basis for processing personal information.

Contract

We may process your information where it is necessary to provide a quotation, take steps before entering into a contract or fulfil a contract with you.

For example, we may need your contact details, address and project information to prepare a quotation, arrange a site survey or provide refrigeration services.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests do not override your rights.

These interests include responding to enquiries, operating our business, managing customer relationships, maintaining business records, improving our services, protecting our systems, preventing fraud and dealing with legal claims.

Legal Obligations

We may process information where necessary to comply with legal, regulatory, accounting or tax obligations.

Consent

Where required by law, we may process information based on your consent.

This may include certain marketing activities and non-essential website cookies.

You can withdraw your consent at any time.

Enquiries and Quotations

When you submit an enquiry through our website, we may collect your name, postcode, email address and telephone number.

We use this information because we need it to understand your requirements, respond to your enquiry and provide information about our services.

We may request additional information about your premises, refrigeration requirements, required temperatures, dimensions or intended use where this helps us provide an accurate quotation.

Submitting an enquiry does not require you to purchase our services.

Marketing

We may contact existing or prospective customers about Elite Coldrooms services where permitted by law.

Where consent is legally required, we will obtain your consent before sending marketing communications.

You can ask us to stop sending marketing communications at any time.

Opting out of marketing will not prevent us from contacting you about an active enquiry, quotation, installation, contract, service or other business matter.

Cookies

Our website may use cookies and similar technologies.

Cookies are small files placed on your device when you visit a website. They can help websites operate correctly, remember preferences, understand how visitors use the website and improve performance.

Some cookies are necessary for the website to function.

Other cookies, including certain analytics, functionality or advertising cookies, may require your consent.

Where consent is required, non-essential cookies should only be used after you have provided that consent.

You can control cookies through the cookie settings available on the website and through your browser settings.

Disabling certain cookies may affect how parts of the website function.

Sharing Your Personal Information

We may share personal information with trusted organisations where necessary to operate our business or provide our services.

These organisations may include:

  • website hosting and IT providers;

  • website developers and technical support providers;

  • email and communications providers;

  • business administration systems;

  • payment providers;

  • accountants and professional advisers;

  • insurers;

  • refrigeration equipment suppliers;

  • contractors, engineers and installers;

  • delivery and logistics providers;

  • legal advisers; and

  • government bodies, regulators or law enforcement authorities where disclosure is legally required.

We may also disclose relevant information in connection with the sale, restructuring or transfer of all or part of our business.

We do not sell your personal information.

Where another organisation processes personal information on our behalf, we take reasonable steps to ensure appropriate data protection safeguards are in place.

International Data Transfers

Some technology and service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure the transfer complies with applicable UK data protection requirements.

These safeguards may include transferring information to countries covered by UK adequacy regulations or using recognised contractual safeguards.

How Long We Keep Personal Information

We only keep personal information for as long as reasonably necessary.

The appropriate retention period depends on why the information was collected, our relationship with you and any applicable legal, accounting, tax, insurance or regulatory requirements.

Information relating to customers, contracts, invoices and transactions may need to be retained after our commercial relationship ends because we have legal and financial record-keeping obligations.

Information relating to enquiries that do not result in a customer relationship will be deleted when it is no longer reasonably required for business or legal purposes.

Information may be retained for longer where a complaint, dispute, investigation or potential legal claim exists.

How We Protect Your Personal Information

We use reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss or destruction.

Access to personal information is limited to people and service providers who reasonably need access for legitimate business purposes.

Although we take appropriate precautions, no website or electronic communication system can guarantee absolute security.

Your Data Protection Rights

UK data protection law gives individuals several rights concerning their personal information.

Depending on the circumstances, you may have the right to:

  • request access to personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your personal information;

  • ask us to restrict how we process your information;

  • object to certain uses of your information;

  • request the transfer of your information in certain circumstances;

  • withdraw consent where processing relies on consent; and

  • object to direct marketing.

Some rights only apply in specific circumstances and may be subject to legal exemptions.

You can contact Elite Coldrooms through elitecoldrooms.co.uk if you want to exercise any of these rights.

We may need to verify your identity before completing a request because we have an obligation to protect personal information against unauthorised disclosure.

You will not normally have to pay to exercise your data protection rights.

Automated Decision-Making

Elite Coldrooms does not use personal information to make solely automated decisions that produce legal or similarly significant effects on individuals.

Third-Party Websites

Our website may contain links to websites operated by other organisations.

Elite Coldrooms does not control these websites and is not responsible for their privacy practices.

You should review the privacy information provided by a third-party website before providing personal information to it.

Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, business practices or legal obligations change.

The latest version will be published on elitecoldrooms.co.uk with an updated revision date.

Contacting Elite Coldrooms

If you have a question about this Privacy Policy, how we use your personal information or your data protection rights, please contact Elite Coldrooms through elitecoldrooms.co.uk.

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Elite Cold Rooms
1a Mann Island, 3rd Floor
Liverpool
Merseyside
L3 1BP